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15 Jan 9:53am

The British army is cynically using young people’s insecurities as a recruiting tool | Nathalie Olah

The Guardian
An ad claiming that joining up will bestow self-confidence ignores the root causes of people’s insecurities It’s the month when everyone is promising to clear your skin, realign your chakras and resolve your childhood trauma. New year resolutions are big business and no brand is going to miss the opportunity to cash in on our winter malaise.
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