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Labour needs to focus on voters it can win, not those it will unavoidably lose | Kevin Cunningham14 Mar 6:30am

Labour needs to focus on voters it can win, not those it will unavoidably lose | Kevin Cunningham

The Guardian
The party should target young remainers who oppose the excesses of global capitalismIn the long run, the Labour party suffers from unavoidable voter attrition among older voters. In every generation as people grow older, they become more economically and socially conservative. As they accumulate wealth, redistribution becomes less appealing, unemployment less of a threat and inflation more frightening. Social liberalism also becomes jarring. While societal change is stressful, it is especially disruptive when we get older. Studies reveal that as we age we become less intellectually curious, less tolerant of ambiguity and less tolerant of change in our environment. This conservativism is even deemed to reduce stress among older voters. In the past, this voter attrition was mitigated by partisan loyalty. However, after decades of declines in party identification and the relevance of social class, it has become more difficult to hold on to these voters. Merely maintaining the party’s level of support requires replacing these lost voters with new ones. In contrast to the older demographic, the party’s core policies are
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