He charmed the Tory faithful with bluster but this launch was a policy-free performance from a man without qualitiesThe charm, the magic, the charisma were well polished – and this is as good as the man gets on best behaviour after weeks of behind-the-scenes training. If you puzzle as to how this man, unfit for every office he has held, can be about to sweep into Downing Street, his performance today is the answer. His snake oil of choice is optimism, so miserably lacking in politics now, radiating out of him like sunshine. All fake, all sun-ray lamp that turns off in private, but it outshines his rivals and dazzles anyone willing to ignore everything we know about his rotten-to-the-core character. Cheering in the room erupted rapturously from the remarkable assembly of MPs backing him from all wings of the party. Many know him bitterly well from trying to work with him, yet there they were, shamefully prepared to subject their country to the whims of a man they know is unsafe at any speed. A man without qualities, devoid of public spirit or regard for anyone but himself, consumed by lifelong ambition, needy for acclaim and irritable when it’s denied, willing to swing dangerously in any direction to be loved, a man to shame the country as its figurehead.
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